From the get-go the desired final was a direct-mail piece. I had the idea to do something out of the ordinary for the fold of the report. Once we found a printer that would help us get to our goal, it was kismet. Who says annual reports have to be boring? This was an incredibly fun report to work on and and I couldn’t have done it alone.
Creative Director: Dan Pinka
Art Director: Laura Li-Barbour
Copywriters & Proofers: Christy Chappell-Belkin, Lisa Rieck
Photography: Matt Kirk